HONG KONG LAUNCHES TRAILER PROMOTING RESPECT FOR IPR PRODUCED BY UNIVERSITY STUDENTS
Hong Kong – The International Federation Against Copyright Theft – Greater China
(IFACT-GC) today launched an IPR trailer at the Golden Harvest Mongkok Cinema, prior
to a screening of “The Expendables”. The trailer, “Respect IPR in Digital Era”, delivers a
clear message aimed at young Internet users that illegal downloading can be discovered
and can have serious consequences.
The International Federation Against Copyright Theft – Greater China (IFACT-GC) was established in 2006 by the Motion Picture Association to protect the film and television industry in the Greater China region from the adverse impact of piracy. IFACT-GC works closely with industry, government, law enforcement authorities and educational institutions to protect the film and television industry, retailers and consumers in Greater China.
Education is crucial in the fight against piracy. Many people don't know what copyright theft is and are unaware of its serious consequences. IFACT-GC is committed to raising awareness of this important issue and is taking its copyright education campaign to schools and universities around the Greater China region as well as the workplace.
IFACT-GC employs a multi-pronged approach to fighting piracy that includes conducting investigations against Internet pirates and cooperating with the Hong Kong Customs and Excise Department’s enforcement operations against illegal duplication operations.
